Melbourne, VIC
Draft Magazine
Cycling Editorial
Branding
Design Systems
Feb 2026
The project aimed to reframe cycling publishing with a more energetic, sophisticated, and authentic identity that resonates with a younger, digitally native audience.
I developed a typographic system using a sans-serif and serif pairing, exploring logo iterations that referenced speed, process, and drafting before landing on a more stripped-back approach with room for playful extensions. Content was organised around four pillars: Objects, People, Places, and Spaces - and was curated across a 12-spread magazine to balance storytelling, clarity, and visual flow. Here are a few of my favorite spreads from the Objects pillar, the initial phase of the project, which is still in progress.