Melbourne, VIC
Guinness
Social Content & TVC
Design Systems
Art Direction
2024—26
The role required balancing Guinness’ rich heritage with the need to stay culturally relevant, creating work that resonates with modern audiences while maintaining a strong and consistent global identity.
I contributed across concept, design, and motion, developing scalable visual systems that could be used across formats, platforms, and regions. This included leading on design direction for key campaigns and ensuring a cohesive, high-quality output across all deliverables.