Melbourne, VIC
Smirnoff
Digital OOH & Paid Social
Design Systems
Art Direction
Feb 2026
The work needed to capture Smirnoff’s playful, high-energy identity while remaining flexible across multiple copy variations, screen formats, and a fast-moving content rollout.
For the campaign assets, I focused on creating adaptable motion systems that could accommodate changing messaging, using bouncy typography and echo effects. For the paid content, I embedded type within the scene to add depth, cohesion, and visual impact.