Melbourne, VIC
Thermacell
Social Toolkit
Motion Design
Design Systems
Dec 2025
A social-first toolkit for Thermacell, designed to unify creator content and brand storytelling through a distinctive visual system.
The challenge was to make an invisible benefit, protection, feel tangible, immediate, and something the brand could clearly own within the feed.
I developed a visual language centred around the idea of a “shield,” translating protection into a dynamic force field motif. This system exaggerates the product’s benefit through subtle distortions and glows. The shield not only visualises the zone of protection, but also functions as a flexible transition device, seamlessly stitching together creator clips, guiding narrative flow, and adding energy across formats.
The challenge was to make an invisible benefit, protection, feel tangible, immediate, and something the brand could clearly own within the feed.
I developed a visual language centred around the idea of a “shield,” translating protection into a dynamic force field motif. This system exaggerates the product’s benefit through subtle distortions and glows. The shield not only visualises the zone of protection, but also functions as a flexible transition device, seamlessly stitching together creator clips, guiding narrative flow, and adding energy across formats.