Misc.

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A series of brand assets created for Born Social’s refreshed visual identity, developed for both deck and web applications. Using expressions and scripting techniques, I automated key processes to unlock precision and creative flexibility that would be difficult to achieve manually. This approach allowed for intricate detail, consistent execution, and a smoother workflow supporting a brand system built to scale with speed and accuracy.

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For Ford’s London Marathon partnership, I developed a custom Ford Run Club logo for their Strava community. One inspired by London road signs, the other transforming the Ford ‘F’ into a running figure. Using Ford’s blue palette, I created a cohesive visual system across apparel and gear that captures energy, movement, and strong brand presence.

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